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Thursday, May 3 • 2:15pm - 3:00pm
Retrain Your Brain LIMITED

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Limited Capacity seats available

Building hardware is a journey.
From idea to market, there are a dozen paths to take. We'll share the paths we took to move from idea to launch, to generate demand, and to come to market on a limited budget. We'll also share common manufacturing pitfalls and how we dealt with or avoided them.

About HabitAware:
HabitAware.com is a HAX hardware accelerator program alumnus that is helping people with mental health disorders take control, including one of their founders! Our flagship invention, Keen, is aimed at the 30+ million Americans for whom compulsive hair pulling, skin picking, nail biting, nose picking, thumb sucking & other body focused repetitive behaviors are a life-altering issue. Keen is a smart bracelet that a user trains for the specific movement of the unwanted behaviors. When Keen senses a match, it vibrates to bring the user to awareness so they can affect change.

Sameer Kumar, HabitAware CEO
Aneela Idnani, HabitAware President/Marketing Director

avatar for Aneela Idnani

Aneela Idnani

Cofounder & Marketing/Design Lead, HabitAware
Aneela Idnani is Cofounder & Marketing/Design Lead at HabitAware. HabitAware is a Minneapolis-based mental health tech startup and 2018 TIME Magazine Best Invention. HabitAware's flagship product, Keen, is a smart bracelet designed to help people overcome body focused repetitive behaviors (BFRB). Having grown up with hair pulling disorder (also known as tricho... Read More →

Thursday May 3, 2018 2:15pm - 3:00pm CDT
MCC 212 Minneapolis Convention Center
  Session, Business Operations