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Aneela Idnani

Cofounder & Marketing/Design Lead
Minneapolis, MN
Aneela Idnani is Cofounder & Marketing/Design Lead at HabitAware. HabitAware is a Minneapolis-based mental health tech startup and 2018 TIME Magazine Best Invention. HabitAware's flagship product, Keen, is a smart bracelet designed to help people overcome body focused repetitive behaviors (BFRB). Having grown up with hair pulling disorder (also known as trichotillomania, a BFRB), Aneela is an outspoken mental health advocate, raising awareness of these very common yet unknown conditions. 
HabitAware holds research grants from the NIH & NSF to improve Keen for body focused repetitive behaviors. The company has been featured as a TIME Magazine 2018 Best Invention, BuzzFeed, SELF Magazine, The Washington Post, Prevention Magazine and was also the 2018 MN Cup winner.
Aneela is a 40 Minneapolis St. Paul Business Journal "40 under 40." Aneela is a native New Yorker who proudly calls MN home.

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Thursday, May 3